Blue Cross and Blue Shield of Louisiana Jobs

Job Information

Blue Cross and Blue Shield of Louisiana Senior Direct Marketing Analyst in Baton Rouge, Louisiana

We take great strides to ensure our employees have the resources to live well, be healthy, continue learning, develop skills, grow professionally and serve our local communities. We invite you to apply for a career with Blue Cross.

Please note that effective Jan. 4, 2022, Blue Cross and Blue Shield of Louisiana will require any employee who enters any of our offices or who interacts in person with anyone for company business purposes to be fully vaccinated for COVID‑19, unless legally entitled to a reasonable accommodation related to religious or medical exemptions. Please note this is subject to change at any point in time to ensure compliance with company policy or government mandates.

Residency in or relocation to Louisiana is preferred for all positions.


This position will support the development of Direct Marketing acquisition and retention strategies to grow and retain our customer portfolios for BCBSLA’s Individual Commercial and Government programs. Accountable for complying with all laws and regulations associated with duties and responsibilities.


  • This role does not manage people

  • This role reports to this job: Director, Direct Marketing Strategy

Necessary Contacts: In order to effectively fulfill this position, the incumbent must be in contact with:

Internal: Marketing & Sales Division, Government Programs, Health Informatics, Information Governance and Privacy, IT, Project Management Office, Customer Service, and Compliance departments

External: Direct Marketing agencies, data and analysis vendors, call centers and other companies that partner with BCBSLA to create and deliver direct marketing tactics.



  • Bachelor's in ISDS, Marketing, Economics, Applied Statistics is required

  • Master's in MBA is preferred

  • Four years of related experience can be used in lieu of a Bachelor’s degree.

Work Experience

  • 4 years in one of the following: database marketing, business analytics, or project experience requiring multi-tasking, managing timelines and deliverables is required

  • Healthcare or health insurance experience is preferred

  • Experience with Medicare or Medicaid is preferred

Skills and Abilities

  • Must have excellent project management skills, analytical thinking, problem solving, verbal and written communication skills.

  • Includes ability to interpret and translate marketing strategies and basic technical concepts into information that is meaningful to project team members and/or business personnel.

  • Ability to handle multiple concurrent projects and assignments; strong organizational skills; ability to work with minimal supervision required. Must be able to work in a fast-past demanding environment.

  • Must be able to consistently demonstrate highly organized personal and project-related work skills.

  • Must be highly proficient in Microsoft Office. Expert experience with tools that enable queries/analysis, like MS Access, SQL, Excel, CRM solutions or Tableau.

Licenses and Certifications

  • None Required


  • Partners with Director, Direct Marketing Strategy to support the development and execution of sales and retention strategies for various lines of business. Serve as a liaison between Direct Marketing and other teams to define and support operational implications of direct marketing strategies.

  • Works closely with internal team to report on the success of direct marketing campaigns, as well as leads generated from various sources or to manage direct marketing timelines and deliverables. Leverages tools like MS Dynamics CRM, Tableau, Facets and MS Access to analyze and summarize key performance indicators. Develop presentations to summarize results and develop recommendations.

  • Pull data files to support direct marketing tactics and to facilitate marketing modeling efforts.

  • Works closely with third party vendors in forecasting B2C sales.

  • Manages processes with a high-level of complexity. Ability to navigate and negotiate with partners both internally and externally.

Additional Accountabilities and Essential Functions

The Physical Demands described here are representative of those that must be met by an employee to successfully perform the Accountabilities and Essential Functions of the job. Reasonable accommodations may be made to enable an individual with disabilities to perform the essential functions

  • Perform other job-related duties as assigned, within your scope of responsibilities.

  • Job duties are performed in a normal and clean office environment with normal noise levels.

  • Work is predominately done while standing or sitting.

  • The ability to comprehend, document, calculate, visualize, and analyze are required.


An Equal Opportunity Employer

All BCBSLA EMPLOYEES please apply through Workday Careers.


Additional Information

Please be sure to monitor your email frequently for communications you may receive during the recruiting process. Due to the high volume of applications we receive, only those most qualified will be contacted. To monitor the status of your application, please visit the "My Applications" section in the Candidate Home section of your Workday account.

If you are an individual with a disability and require a reasonable accommodation to complete an application, please contact for assistance.

In support of our mission to improve the health and lives of Louisianians, Blue Cross encourages the good health of its employees and visitors. We want to ensure that our employees have a work environment that will optimize personal health and well-being. Due to the acknowledged hazards from exposure to environmental tobacco smoke, and in order to promote good health, our company properties are smoke and tobacco free.

Blue Cross and Blue Shield of Louisiana performs background and pre-employment drug screening after an offer has been extended and prior to hire for all positions. As part of this process records may be verified and information checked with agencies including but not limited to the Social Security Administration, criminal courts, federal, state, and county repositories of criminal records, Department of Motor Vehicles and credit bureaus. Pursuant with sec 1033 of the Violent Crime Control and Law Enforcement Act of 1994, individuals who have been convicted of a felony crime involving dishonesty or breach of trust are prohibited from working in the insurance industry unless they obtain written consent from their state insurance commissioner.

Additionally, Blue Cross and Blue Shield of Louisiana is a Drug Free Workplace. A pre-employment drug screen will be required and any offer is contingent upon satisfactory drug testing results.

JOB CATEGORY: Sales, Marketing & Product Management